Prana marketing

CRM | Loyalty | Growth

Hi, I'm Zoe Davies.

I have over 15 years experience in CRM, Email, Loyalty & Retention Marketing working across a number of verticals for brands like MORE TH>N, RSA Insurance, Virgin, Avios(IAG) and The Body Shop.

I am passionate about helping businesses unlock the power of customer data to deliver amazing customer experiences which drive customer happiness, retention and growth to the bottom line.



CRM Audit




CRM Strategy

Marketing Planning

Test & Learn


Process & Team Design


Project Support / Advisor


CRM Tech Review & Selection



Client Feedback

I was very fortunate to hire Zoe on a short term contract to support building our loyalty and lifecycle communication at Levi’s.Zoe is a true CRM specialist and was able to navigate her way through our complex datasets to complete a comprehensive audit of customer communication. From this, she was able to share strategic direction on building out future lifecycle communication as well as forecasting the incremental impact to our business.

Zoe’s expertise has helped shape the future state of our customer communication and loyalty proposition. I would highly recommend Zoe to other businesses wanting to evolve their customer proposition.

Levi Strauss & Co.

VP Ecommerce

I run a busy dog grooming salon and needed some help as I expanded into animal nutrition. Zoe was friendly & approachable and took time to understand what I needed to make my business a success.

With Zoe’s help I have been able to modernise with a new client database which allows me to automate appointments, send reminders and emails. Zoe has created a detailed marketing plan to help me reach my revenue goals.

Zoe has become a trusted advisor to my business.

Pride & Groom


Let's work together


+44 7766494478

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